I Recognize the Choreography

The schema is the schema whether it runs in a boardroom or under stage lights. Once you see it, you cannot unsee it. On Mark Driscoll and the redirection of kavod.

Coming out of corporate marketing at the executive level, this is one of the harder parts of pew life.

Sitting through a pastor elegantly scamming his people.

You learn the schema. The protocols. The subliminal cues. The tactics that move hands toward wallets and call it worship. I learned them inside a $200M business with global reach, partnered with many Fortune 500 logos. Once you see the schema, you cannot unsee it. Especially when someone redeploys it against people who came for the sacred.

So you sit there. Doing everything in your power not to scream.

Honestly? I should have screamed more when I was younger.

Mark Driscoll is running a grift. The money flows one direction, and it is not toward the almanah (widow) or the yatom (orphan). It is toward his lifestyle. He has a brand strategist. I can tell. Just look at the video. His watch is about $25,000.

Today’s newsletter unpacks how kavod (weight, honor, the visible substance of HaShem (the Name)) gets redirected. From the One it belongs to. To the man on the platform. To the building. To the brand.

Watch the masterful choreography once you know what you’re looking at.

It is hard to unsee. This is where Christianity needs to wake up.

→ Read it: When Kavod Gets Redirected https://www.sergiodesoto.com/posts/when-kavod-gets-redirected

Shalom v’shalvah

Your brother in the Way,

Sergio.